Why Trust is an Important Marketing Strategy

I had a friend over for dinner last Saturday night, and as we walked to the park, he noticed that our family dog was heeling by my side very obediently. My 8 year old twin boys, on the other hand, were running all over the place.

So my oh-so-observant friend says to me: “Wow, your dog is a lot better behaved than your kids are.”

Ouch. Yes, he’s still my friend, 30+ years of friendship buys him the right to say stuff like that, lol. And he’s right. At times my kids could easily be compared to a pack of wild Indian children running through a dusty camp of tee-pees and cooking pots.

But before you judge me as a mom, consider this: Their teachers, friend’s moms, and pretty much everyone else on the planet who has the pleasure of their company away from home constantly tell me what well behaved angels they are.

No kidding. In fact, almost every time I have a chat with their teacher she tells me how wonderful they are: caring and considerate of others, great listeners, respectful, helpful, and fun to be around.

Who on earth are these strangers??  Surely not my children!!! Yes, I try like crazy to teach them all those things, but it doesn’t appear to be working from my perspective. And yet, it is. Just because I don’t see the results of my efforts doesn’t mean the results aren’t there.

They are noticing what I’m teaching, and they are paying attention, or they wouldn’t be modeling those behaviors elsewhere.

It reminds me of what it’s like to market a business.

Sometimes as an entrepreneur you’ll market like crazy, putting it out there, putting it out there, and it doesn’t appear to be working, because you can’t see the results . . . yet.

But that doesn’t mean it isn’t working. It doesn’t mean that people aren’t noticing, or paying attention. It doesn’t mean that it won’t pay off. It just means that it hasn’t reached the point where it’s visible to you yet.

So it’s a matter of trust. Until the results begin to show themselves, you need to trust that it’s working. Because when you consistently market your business, it’s been proven time and again that it works.

Someday, I’ll get to see the same kids everyone else sees. In the meantime, I’m going to keep teaching them the values I know will help them be happy, loving people . . . because I trust that it’s working, even if I can’t see it yet.

Until Next Month,